mardi 12 février 2019

Agile marketing, now on show !

To become Agile, the Chief Marketing Officers (CMO) can get inspiration from his business partner the Chief Digital & Information Officer (CDO/CIO).

A discussion may include the Manifesto for Agile Software Development, which was issued in 2001 [1].
Then, the pair might take a look at the so called Agile Marketing Manifesto, issued eleven years later, in 2012 [2].

And the next question would then be neither "Why" nor "What", but "How".

Agile software development team are using Agile games.

What if you CMO ask the CDO/CIO to share a session of Agile games ? [3]

Or to treat yourself with some packs of Agile games ?

For 2019 New year, Do-Khac Decision launched an offer which targeted CIO : as a result, search engine optimizer (SEO) with Google Images [agile games 2019].sent Do-Khac Decision site on the top position [4]

But the offer is not exclusive for CIO / CDO ! 





[1] https://agilemanifesto.org/
[2] http://agilemarketingmanifesto.org/
[3]  A 7-features model to assess the instrinsic value of an Agile game, L'entreprise numérique créative, 3 Dec. 2018
[4] CIO, for the new year 2019, what if you treat your business partners with Agile games ? Do-Khac Decision,3 Dec. 2018


Update Feb. 20, 2019
on Feb. 12, there were two Do-Khac Decision labels on top lines (the above picture) ; on Feb 15, there are four of them.

You can see them on the picture on the Agile marketing seminar that Do-Khac Decision announced the same day [5]. The seminar discusses about the Trigger Event Model [6] and gives an Agile games experience to illustrate what agility means for an agile development team.

[5] Agile marketing seminar, Do-Khac Decision, 15 Feb. 2019
[6] Agile marketing : the Trigger Event Model, L'entreprise numérique créative, 26 Feb. 2019


Update July 7, 2019 
As a result of a "Provoke Trigger Event" action [a]  Do-Khac Decision transformed the seminar into an Enterprise Adventure Game [b1][b2]

[a] Provoke Trigger Event method : study case N°2, Gouvernance numérique de l'entreprise créative, 7 juillet 2019
[b1] Agile marketing The Game Part 1, Do-Khac Decision, 5 July 2019
[b2] Definition : Enterprise Adventure Game, in five intrinsic characteristics, L'entreprise numérique créative, 31 May 2019

Nominations 2014 et 2015

La pédagogie "Short MOOCs en Réseau" a été retenue par la plateforme d'innovation ouverte de l'association Pacte PME recherchant pour le compte d'une entreprise membre un outil innovant de transformation numérique des ressources humaines.

L'innovation frugale du "Personal MOOC" a été élue Trophée IT Innovation Forum 2015.